Jet Digital Service Platform (JDSP) is a software product designed to manage business processes (connection, billing and delivery), interaction with content and service providers and a range of services based on various technologies.

JDSP provides:

  • Unified customer experience for users of operator as well as third-party services<
  • Ensure customer protection from possible abuse by partners
  • Send any anonymous information on users and their activities
  • Involve a flexible SLA to maintain limits on partners’ interfaces and limits on client services
  • Operate an integrated front office for all services
  • Operate an integrated back office for customer support department and partners
  • Feature built-in mechanisms to calculate consumption of operator services by partners and generate a variety of responses
  • Configuration of business processes and services

JDSP architecture may be visualized as consisting of several layers:

Jet Digital Service Platform: Architecture

Wherefore?

The current situation at the telecom market is anything but healthy. Operators keep fighting with third-party service suppliers for their share in user consumption. New services that emerge almost every day shrink the telecom operators’ business to merely maintaining a pipeline that serves other suppliers.

JDSP was conceived to ensure a very short time to market. Individual business scenarios can be deployed fast without the entire platform. Newly added scenarios have no effect on those already installed.

Operators follow the PCC concept (Policy Control and Charging) to expand this stripped-down business into such service suppliers themselves. This evolution is by no means easy or fast. On the positive side, however, an operator can take advantage of certain assets already at his disposal to accelerate it. For instance, operators own interactive channels connecting them to users, enjoy customer loyalty and have access to updated information on user geolocation. Of enormous value are also data on client profiles, product consumption statistics and user traffic structure.

Based on these assets, an operator can increase user spending and improve the cost to benefits ratio by deploying new popular services. On the other hand, dealing with such projects in-house does not make much sense for many reasons including (a) rapid changes in the user service market, (b) the availability of a vast number of existing services ranging from universal to exotic, and (d) the need to hire a large team of dedicated experts (analysts, software developers and testers).

A much wiser option is to find a partner who specializes in specific user services. Such partners require a convenient interface with the operator’s system to take full advantage of its opportunities. This need is met by SDP class (Service Delivery Platform) solutions.

With the help of JDSP operators can effectively deal with the «content pipeline» curse and move towards marketing a variety of specialized services.